Google Analytics advanced growth hack

I am sure you have installed Google analytics tracking for you website. Now its time to Go Pro. Rather than knowing only knowing what someone is doing on your website, use this trick to know who your visitors really are In- Market Segments – This will let you understand what your visitors are currently actively…More

Tesla Model S – Humans and robots in sync

I was watching the new video from Wired‘s series – The Window and I couldn’t help but be amazed at the fluidity with humans and Robots work to assemble the Tesla Model S It almost seems like they are in sync, Dancing if you may. The way we interact with machines in the neat future…More

India’s startups lacking guardian ‘angels’

This post originally appeared on the AFP newswire and has been picked up and published in multiple news outlets across the globe by Staff Writers Mumbai (AFP) May 8, 2013 It is seen as a land of entrepreneurs, economic growth and huge business potential, but India appears to be failing its promising startup companies which…More

Sugata Mitra’s TED winning Talk – The child-driven education

Education scientist Sugata Mitra tackles one of the greatest problems of education — the best teachers and schools don’t exist where they’re needed most. In a series of real-life experiments from New Delhi to South Africa to Italy, he gave kids self-supervised access to the web and saw results that could revolutionize how we think…More

Facebook Cheat sheet for Social Media Managers

Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page. As I have written previously, the true power of social commerce can be understood using referral economics of word of mouth. In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and…More

Growing trends in the media and digital sector for 2013

Millward Brown, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. They expect 2013 to be another dynamic year for online display, mobile and social media. Consumers have ever higher expectations of intelligent digital advertising approaches, and marketers will need to deliver more sophisticated campaigns to keep…More

Facebook gifts and its impact on Social Gifting Startups in India

Note: This article originally appeared on Lighthouseinsights.in as Facebook Gifts, Will It Impact Indian Social Gifting Startups?  Last month Facebook made a quiet re-entry into its previously mildly successful segment ‘Gifts’. Back in 2007, Facebook had introduced virtual gifts which could be sent to a friend for any occasion, these gifts cost anywhere between $1-3. In…More

Social Commerce: Where is it heading?

Social commerce has a simple value proposition, i.e. it makes it possible to measure and manage word of mouth. Multiple studies into this subject have thrown up some interesting findings  62% of online shoppers have read product-related comments from their friends on Facebook 75% of shoppers who read social sharing comments have clicked on the…More

Flipkart’s newest product: Trust

India’s most famous E-commerce company Flipkart (they aren’t the biggest, that would be mjunction) has been around since 2007. Over the last 5 years, they have emerged as a clear favourite among customers owing to their almost delightful customer service. Indiamart introduced Cash-on-delivery back in 2001 and then discontinued it in 2003. Flipkart reintroduced Cash-on-Delivery…More

Google Nexus Q, a Google device in your house!

At the ongoing I/O conference, Google’s Project glass and Nexus 7 might be the most talked about devices but there is another device that Google has created that is ready to invade our homes, the Nexus Q. The Nexus Q is part of Google’s Project Tungsten, which looks at incorporating Android into Home devices. According…More

The photoshop magic behind McDonald’s advertising campaigns

Last week a customer from Toronto named Isabel M. got onto a website created by McDonald’s Canada, which allows customers to ask any question they want. Her question was, “Why does your food look different in the advertising than what is in the store?” Looking at this as an opportunity to get some good public opinion going in…More

Microsoft launches Surface, their own Tablet.

A little over an hour ago, in one of the most secretive press conferences ever, Microsoft launched Surface. According to early reports from Engadget, the specifications for the new Tablet are as follows, “Measuring just 9.3mm thick, the Surface for Windows RT is built around an angled, all-magnesium VaporMg case that weighs just under 1.3 pounds,…More

The technology behind Apple Inc’s own Mapping system

Apple just announced that they will no longer be using Google maps and will instead be using their own Maps on all iOS devices. Back in 2010 when SAAB filed for bankruptcy, an unknown company bought their missile guiding system. This unknown company was later identified to be Apple Inc. This missile guiding technology now forms the backbone of their new Mapping system.…More